“Ask any good teacher or any business executive who’s been in the trenches. They will tell you that attitude trumps ability every time.”

― James P. Owen, Cowboy Ethics: What It Takes to Win at Life

The Wyoming Youth Initiative was founded in 2011 to promote ethics and leadership among the youth of Wyoming and beyond. We offer trainings, classroom instruction, and support to organizations and schools wishing to bring the Code of the West to the youth of their community.

Meet Our Team

Sara Beth Lyon

Building Character, Changing Futures

As the Cowboy Ethics Outreach Coordinator for the Boys & Girls Clubs of Central Wyoming, Sara Beth uses her education degree from Chadron State College to encourage students to be true to themselves and to never stop believing in their own internal power. Her seven years of teaching, along with two years of service to the Boys & Girls Clubs of the Big Horns, has provided a strong background to help create new and exciting curricula for the Be Somebody: Cowboy Ethics program, as well as implementing assessment strategies and tools for data collection.

Sara Beth is the primary contact for Be Somebody: Cowboy Ethics youth programming & curriculum.